What’s the Big Deal About Independent Sales Reps?
An independent sales rep is an incredibly valuable asset for any company that sells lines or services to have! Essentially, you pay a sales rep to represent your line. It sounds simple, but it is in fact incredibly rewarding. The difference between a salesperson and a manufacturer’s rep is that rather than working for a single company, a sales rep carries multiple lines.
Why is that such a big deal? Well, because they also have established customers that buy their lines. This means that they can go to their customers and say “Hey, I have a new line similar to what I already sell to you that you might also be interested in.” This increases the likelihood of retailers and distributors picking up your line, because they already have an existing buyer’s relationship with the sales rep, who they already know and trust. Because of their abilities to sell your line so effectively, independent sales reps are one of the leading methods to build your business.